Global Media Cost Comparison (GMCC) is a unique tool that allows you to compare media costs across the world in seconds.
The latest data cover 2007 and contain typical costs for six media sectors (TV, Newspapers, Magazines, Radio, Cinema and Internet) for each of seven target audiences (Adults, Men, Women, Main Shoppers, Young Adults, Upmarket Adults and Businessmen) initially for 32 countries. Data for more countries plus summary information will be added shortly. For ease of use, the data are shown in both CPM (cost per thousand) and cost per 100 GRP formats – and in both local currencies and US$.
Purchase GMCC online at the
WARC Store and also gain access to cost data for 2001-2006, again shown by medium, by target audience, and by country.
