Global Media Cost Comparison (GMCC) is a unique tool that allows you to compare media costs across the world in seconds.

The latest data cover 2008 and contain typical costs for seven media sectors (TV, Newspapers, Magazines, Radio, Out of home, Cinema and Internet) for each of eight target audiences (Adults, Men, Women, Kids, Main Shoppers, Young Adults, Upmarket Adults and Businessmen) initially for 11 countries, with back data for 32. Data for more countries plus summary information will be added shortly. For ease of use, the data are shown in both CPM (cost per thousand) and cost per 100 GRP (Gross Rating Point) formats – and in both local currencies and US$.

Purchase GMCC and gain access to cost data for 2001–2007, again shown by medium, by target audience, and by country.

For information about this product please contact Warc:
Email: datateam@warc.com